"The second avatar was the map-as-log. Its origins were reasonably innocent - the practice of imperial dye. In London’s imperial maps, British colonies were usually pink-red, French purple-blue, Dutch yellow-brown, and so on. Dyed this way, each colony appeared like a detachable piece of a jigsaw puzzle. As this ‘jigsaw’ effect became normal, each ‘piece’ could be wholly detached from its geographic context. In its final form all explanatory glosses could be summarily removed: lines of longitude and latitude, place names, signs for rivers, seas, mountains, neighbours. Pure sign, no longer compass to the world. In this shape, the map entered an infinitely reproducible series, available for transfer to posters, official seals, letterheads, magazine and textbook covers, tablecloths, and hotel walls. Instantly recognisable, everywhere visible, the logo-map penetrated deep into the popular imagination, forming a powerful emblem for the anti-colonial nationalisms being born."